Tag Archives: personal marketing

Are You An Instant Authority?

A few days ago, I told you about the catalyst for building my own authority platform. But what is an “authority platform” exactly? Think of it like this: it’s what you do to sell your services, books and products. And … Continue reading

The George Clooney Effect

You’ve seen George Clooney. Handsome, debonair, quick-witted. Everything he does is tinged with almost impossibly easy-going glamour. His appearance at an event—say the New York Comic Con in the midst of his honeymoon—instantly takes it up a notch. Or seven. … Continue reading

What Comes Naturally To You Is Your Greatest Differentiator

Think about that for a moment. Your greatest differentiator is what you might very well be taking for granted. Let’s be clear: It’s probably not about your technical prowess, even if that’s what you think you’re selling. It may be … Continue reading

Personal Brand Ethics: Building Trust And Connections

One of my great joys is midwifing my clients’ greatest work out into the world. Each of them serves their audience in a unique way, building connections, amassing a tribe around a shared central theme. They are making a living … Continue reading

True Ambition

“Ambition is daring to follow your dream” Jenipher Lyn, author of “How Being Stubborn, Depressed and Unpopular Saved My Life” One thing I’ve learned from hundreds of clients is that you’ve gotta have ambition to keep the fire stoked. Not … Continue reading

Magnifying Your Presence

Presence: that immediately recognizable quality that draws people to you. It’s not about being famous or even handsome or beautiful, but about confidence. Clarity. It’s knowing your value without having to convince everyone you meet. Here are three habits you … Continue reading

What Makes You Remarkable?

Landing in Chicago this week reminded me of how every famous city has a unique presence—a signature—like no other. Mile after mile of gorgeous lakefront, the “L”, and wind that whips your hair into a frenzy, even in May. The … Continue reading

Chasing New Clients

These days, I don’t spend much time chasing down clients. My business development time is all about creating content designed to entice sweet-spot clients to discover and engage with me. 100% of my revenue comes from either referrals or content … Continue reading

Inspiring (Personal) Brand Love

My husband LOVES Disneyland. We live an hour away, so we’ve gone many times since moving to Southern California. But this visit was extra-special. We stopped in the store on the way in to buy him a Mickey shirt and … Continue reading

You Finished Your Big Project. Now What?

There is something about finishing what we start that feeds us. It’s a lifecycle—with a beginning, middle and end. If you work on projects, this is a natural way of life. This week, I’m awash in the glow that comes … Continue reading