When Your Bio Needs A Makeover

Photo Credit: The Pet Collective

Photo Credit: The Pet Collective

Does reading your bio make you feel confident, happy, excited to be you? (Can I have a “yeah, baby”?)

Or does it make you cringe, frustrated that it doesn’t really capture you—your savvy, your style, your contribution to the planet. It’s got no sizzle…

Can we talk makeover?

Sure, you can hire yourself a bio writer (there are clear advantages to getting a fresh perspective), but maybe you want to take a stab at it yourself first. To get clear on EXACTLY what will sear you into the collective memory of your sweet-spot audience. Continue reading

Why You Need To Pick One Thing To Be Brilliant At

Why You Need To Pick One Thing To Be Brilliant At 05 11 2015I used to spend summer weekends in a small Michigan town about 70 miles outside of Chicago. There wasn’t enough local or seasonal demand to keep certain kinds of shops in business, so you’d buy your landscaping supplies, do your laundry, rent videos and buy chocolates (seriously) all in the same store. The kitsch was part of its charm.

But the world has changed. Continue reading

Being Your Own Evangelist

Being Your Own Evangelist 05 04 2015It’s a tricky thing being your own evangelist.

Crowing to the rooftops is not such a stretch when you’re selling your snazzy new product or the team of awesome people behind you.

Bragging on someone—or something—you’re excited about comes effortlessly.

Where it gets sticky is when you need to sell YOU. Continue reading

The Right Way To Ask For Testimonials

The Right Way To Ask For Testimonials 04 27 2015I still remember the best (unsolicited) testimonial I ever got. The CEO was positively giddy with relief after my team and I had pulled her out of a bet-the-business problem that had consumed us all for months. She turned to me and said “If I ever go into battle again, I want you right next to me.”

I wrote that down and carried it around with me for years, pulling it out whenever my confidence needed a little bolstering.

See, here’s the thing: testimonials aren’t just a come-hither promise to hawk your services. Continue reading

If You’re Not Turning Down Work You Don’t Have A Brand

If You’re Not Turning Down Work You Don’t Have A Brand 04 20 2015When I was looking for a job years ago, a friend gave me this advice: “Your goal is to get the job. Then you can decide whether you want it or not.”

That never quite felt right to me—why should I try to convince someone to hire me when I was certain I didn’t want the job? Especially when I genuinely liked and respected the team doing the interviewing. It felt like a con job and I just couldn’t do it.

Turns out that inability to fake it came in handy when I started my first company. And my second. And my third. Continue reading

What To Do When The Universe Isn’t Cooperating

What To Do When The Universe Isn't Cooperating 04 13 2015You’ve got a plan, a vision even.

It might be bold—say hitting the New York Times bestseller list.

Or finally breaking six or seven figures in your business.

Or maybe you’ve got more modest aspirations—like getting your first client in your new gig.

But it ain’t happening. Continue reading

Five Styles Of Personal Brand Authority

Five Styles Of Personal Brand Authority 03 30 2015Personal brand authority: when you’re recognized as a leading expert by your sweet-spot clients and buyers.

What’s it buy you?

Instant credibility.

Which gives you the power to influence—and often to lead—the conversation in your niche. Your ideas get aired and you become THE go-to authority. Oh and did I mention it also paves the way to price yourself at the top of the heap? So there’s that… Continue reading

Instant Authority: We’re Live!

Are You An Instant Authority 03 19 2015I’m thrilled to announce that Instant Authority is now open.

I’ve built this course to teach you how to parlay your talents, experiences and point of view into a one-of-a-kind platform that delivers Instant Authority.

Every bit has been field-tested over the last eight years with my clients—dozens of consultants, coaches, advisors, authors, speakers and freelancers.

We’re talking: Continue reading

Are You Ready To Be A Bono?

The difference between an “average” authority and a rock star expert is like the difference between your neighborhood accountant and Bono.

Being Bono is pretty sweet. I mean hey—he’s a rock star!

He creates what speaks to him and fans line up to buy it. He has his pick of venues and tour dates and plays with world-class band mates. He’s an activist who supports his heartfelt causes. And yes, he gets paid like a rock star.

Wouldn’t you rather be a Bono? Continue reading

Are You An Instant Authority?

Are You An Instant Authority 03 19 2015A few days ago, I told you about the catalyst for building my own authority platform.

But what is an “authority platform” exactly?

Think of it like this: it’s what you do to sell your services, books and products.

And nothing sells more reliably consistently than a robust on-line presence.

So how do you get there? Continue reading