True (troo): being or reflecting the essential or genuine character of something.
“Andrea” is a six-figure earning trainer, a budding speaker and a woman with some big dreams.
On the phone, Andrea is mesmerizing. She is profoundly articulate, has developed a “big idea” with some legs and is completely focused on serving her audience—a classic heart-centered entrepreneur. Clients and referrals keep her steadily busy with training projects.
The problem? She wants a bigger life and platform as a motivational speaker on an issue near and dear to her. And while clients love her, she isn’t jelling with the larger digital audience she envisions for herself. Continue reading
I’m thrilled to announce that Be Unforgettable: The Digital Kit is now open.
I’ve built his kit from the ground up to help you transform yourself into an irresistible personal brand. To pinpoint your “special sauce”, your sweet-spot clients and your unforgettable marketing message. I even include a video workshop on how to tell your killer story!
Every bit has been field-tested over the last eight years with my clients—dozens of entrepreneurs of all stripes: consultants, coaches, experts, freelancers, speakers, authors, artists and creatives. Continue reading
Some things are simply irresistible.
A sweet puppy. Chocolate. The perfect red wine.
Why not you?
Becoming irresistible is about creating a craving, a real need for YOU. For who you are at your core and what you—and only you—deliver.
But it doesn’t come easily to most of us.
Stepping into the limelight (successfully) requires exquisite clarity on what makes you slam-dunkingly fabulously unique. Continue reading
If you’ve ever struggled to differentiate yourself from a sea of competitors, you know EXACTLY what I’m talking about.
You can’t be the hero—with the game-changing idea, the big platform, the success you crave—if your audience can’t see you in the crowd.
Take my client “Frank” who wrote his first book with a co-author and sold a few thousand copies. They kept their day jobs and wrote a second, better received, but still quietly selling book. They did the occasional speech for $500 a pop and hungered for a bigger audience. Continue reading
“We don’t apologize for a joke. We are comics. We are here to make you laugh. If you don’t get it, then don’t watch us.”
Joan Rivers. Love her, hate her, she had a BRAND.
For the first part of her life—before the Johnny Carson feud, the Fox crash-and-burn and the suicide of her husband Edgar—Joan was the queen of “Can we tawk?”
Her comedy was acerbic yes, but with broad appeal. Women loved her biting, previously off-limits humor and men found her fearlessly unfiltered (and wanted to buy her a Scotch). Continue reading
I spent the summer thoroughly ensconced in creation mindset.
What’s creation mindset?
It’s when you’re in the midst of creating something new—a book, a program, a piece of art, a website, a business—and the universe conspires with you to remove obstacles from your path and inspire magical thinking.
It’s when you’re in flow, oblivious to the passage of time and totally focused on your work, almost effortlessly tapping into your talents and passions.
It’s when you count the moments until you can get back to your “baby”. Continue reading
“You’re the worst kind. You think you’re low maintenance but you’re actually high maintenance.” Harry to Sally
Unless you specialize in the uber-difficult, one of life’s small victories is isolating and politely turning away high maintenance, suck-you-dry people.
Clients. Customers. Colleagues.
The obvious culprits are easy to spot and you can often quickly escort them out of your orbit.
But the Harry Met Sally type is a different breed. Continue reading
One of my great joys is midwifing my clients’ greatest work out into the world.
Each of them serves their audience in a unique way, building connections, amassing a tribe around a shared central theme. They are making a living yes, but they are relentlessly focused on their big idea. One that is—by definition—for GOOD.
So it always jolts me when I trip across someone who has clearly crossed an ethical boundary in promoting their personal brand. Continue reading
Whenever I work with a new client, I spend a significant chunk of time fleshing out and testing their point of view.
Because being exquisitely clear about how you see the world—how you apply your expertise in real life—is a core building block of your personal brand. Most especially if you’re an expert on the prowl for new clients, readers or media attention.
That’s why I’m so fond of manifestos, the public expression of your point of view. Not the lunatic variety, but the inspiring, won’t-you-come-along-for-the-ride enticements that will propel the like-minded into your camp. Continue reading
You’re ready to make a big leap forward.
Maybe you’re writing your first book.
Or adding new programs and products.
Perhaps you’ve decided it’s time to go seriously digital and build a national or global platform.
You can do it confidently, with thoughtful purpose.
Or you can go at it with white knuckles, letting your fear lead you. Continue reading