When it comes to Brand You, the prevailing wisdom is that the I-must-be-obeyed warrior always trumps the let-me-help-you-learn-maven.
I once worked with a quiet, meek even, accountant. Let’s call him Lester. He labored daily in an isolated cubicle—friendly, but a true introvert. He spent his days quite happily filling out arcane government forms for big corporations.
When he overheard me frantically trying to fill a last minute speaker cancellation, Lester volunteered to talk about his specialty. Continue reading
You’ve seen George Clooney. Handsome, debonair, quick-witted. Everything he does is tinged with almost impossibly easy-going glamour.
His appearance at an event—say the New York Comic Con in the midst of his honeymoon—instantly takes it up a notch. Or seven. The crowd around him moves like a wave, trying to ensure they are close to a power source.
And yet with all that wattage, he still manages to come across as a real guy, humble and grateful, while swashbuckling around the globe. He uses his power to shine the light on the causes and projects that matter most to him. Everything he touches seems infinitely brighter for his presence.
The George Clooney effect. Continue reading
Think about that for a moment.
Your greatest differentiator is what you might very well be taking for granted.
Let’s be clear: It’s probably not about your technical prowess, even if that’s what you think you’re selling. It may be the way you build relationships. How you break down the complex and make it simple. Your special talent for translating ideas into images.
Is Richard Branson’s true talent building companies or how he connects with people? Is Malcolm Gladwell a staff reporter or a collector/writer of stories that intersect with intriguing research? Is Twyla Tharp a choreographer or a translator of streetwise wisdom into movement? Continue reading
True (troo): being or reflecting the essential or genuine character of something.
“Andrea” is a six-figure earning trainer, a budding speaker and a woman with some big dreams.
On the phone, Andrea is mesmerizing. She is profoundly articulate, has developed a “big idea” with some legs and is completely focused on serving her audience—a classic heart-centered entrepreneur. Clients and referrals keep her steadily busy with training projects.
The problem? She wants a bigger life and platform as a motivational speaker on an issue near and dear to her. And while clients love her, she isn’t jelling with the larger digital audience she envisions for herself. Continue reading
I’m thrilled to announce that Be Unforgettable: The Digital Kit is now open.
I’ve built his kit from the ground up to help you transform yourself into an irresistible personal brand. To pinpoint your “special sauce”, your sweet-spot clients and your unforgettable marketing message. I even include a video workshop on how to tell your killer story!
Every bit has been field-tested over the last eight years with my clients—dozens of entrepreneurs of all stripes: consultants, coaches, experts, freelancers, speakers, authors, artists and creatives. Continue reading
Some things are simply irresistible.
A sweet puppy. Chocolate. The perfect red wine.
Why not you?
Becoming irresistible is about creating a craving, a real need for YOU. For who you are at your core and what you—and only you—deliver.
But it doesn’t come easily to most of us.
Stepping into the limelight (successfully) requires exquisite clarity on what makes you slam-dunkingly fabulously unique. Continue reading
If you’ve ever struggled to differentiate yourself from a sea of competitors, you know EXACTLY what I’m talking about.
You can’t be the hero—with the game-changing idea, the big platform, the success you crave—if your audience can’t see you in the crowd.
Take my client “Frank” who wrote his first book with a co-author and sold a few thousand copies. They kept their day jobs and wrote a second, better received, but still quietly selling book. They did the occasional speech for $500 a pop and hungered for a bigger audience. Continue reading
“We don’t apologize for a joke. We are comics. We are here to make you laugh. If you don’t get it, then don’t watch us.”
Joan Rivers. Love her, hate her, she had a BRAND.
For the first part of her life—before the Johnny Carson feud, the Fox crash-and-burn and the suicide of her husband Edgar—Joan was the queen of “Can we tawk?”
Her comedy was acerbic yes, but with broad appeal. Women loved her biting, previously off-limits humor and men found her fearlessly unfiltered (and wanted to buy her a Scotch). Continue reading
I spent the summer thoroughly ensconced in creation mindset.
What’s creation mindset?
It’s when you’re in the midst of creating something new—a book, a program, a piece of art, a website, a business—and the universe conspires with you to remove obstacles from your path and inspire magical thinking.
It’s when you’re in flow, oblivious to the passage of time and totally focused on your work, almost effortlessly tapping into your talents and passions.
It’s when you count the moments until you can get back to your “baby”. Continue reading
“You’re the worst kind. You think you’re low maintenance but you’re actually high maintenance.” Harry to Sally
Unless you specialize in the uber-difficult, one of life’s small victories is isolating and politely turning away high maintenance, suck-you-dry people.
Clients. Customers. Colleagues.
The obvious culprits are easy to spot and you can often quickly escort them out of your orbit.
But the Harry Met Sally type is a different breed. Continue reading