Creating Magnetic Client Experiences

Creating Magnetic Client Experiences 03 02 2015Last year, I plunked down $2,000 for a digital course. I didn’t spend months agonizing over the price point, wringing my hands wondering if it would work for me. I read the expert’s materials, watched his videos, tried his free advice (it worked beautifully), and signed on the dotted line.

My reasoning: If the “free” client experience was that good, imagine what was behind the pay wall?

Best $2,000 I ever spent. Continue reading

Juicing Your Creativity

Juicing Your Creativity 02 23 2015“You can’t use up creativity. The more you use, the more you have.” Maya Angelou

Creativity: the renewable and potentially exponential energy source within us all that allows you to transcend the traditional and explore the uncharted.

How you choose to express yours sets you apart from everyone else in your space.

So keeping your creativity stoked matters. Continue reading

When You Do It For Love

When You Do It For Love 02 09 2015Ellen DeGeneres. Daniel Pink. Marianne Williamson. Steven Pressfield. Alexa von Tobel.

What do they have in common?

They do what they do for love.

Don’t get me wrong—they didn’t blindly stumble into success. They are talented and skilled, working with immense discipline and consistency.

But their drive—why they do what they do—comes from love. Continue reading

The Power Of Consistency

The Power Of Consistency 02 02 2015I work out every weekday in the small gym in my building. And whether I show up at 5:30 AM (weight days) or 6:15, there are three to five fellow loyalists I can count on seeing.

That all changed (as it does every year) just after January 1 when our little band expanded to twelve. That lasted a week. The following week we lost two of the newbies and the exodus continued until—you guessed it—by the end of January we were back to the original die-hards.

None of us are gym rats. We all have different goals—from blowing off stress to competing in triathlons to fitting into our skinny jeans. Continue reading

How To Pitch Yourself—And Your Content—To New Media

How To Pitch Yourself—And Your Content—To New Media 01 26 2015A year after I started my first company, I got a big lesson in using media. I’d hired a publicist to help us build our authority as experts and—ultimately—bring us new clients. When she asked for my dream goal, I blurted “the cover of the Wall St Journal” since that was the biggest “get” I could imagine.

Suppressing a laugh, she explained that would be the ultimate stretch goal and I should adjust my sights. Not two months later, there we were, featured in a cover story about small firms making big waves.

The only problem? Being profiled in The Wall St Journal was more about stroking my ego than being the perfect perch to pitch clients. Continue reading

Use Your Time Creatively

Use Your Time Creatively 01 19 2015“We must use time creatively, in the knowledge that the time is always ripe to do right”  -Dr. Martin Luther King, Jr.

Dr. King wrote these words in 1963 from the Birmingham jail in a letter to his fellow clergyman. They had publicly called out his (non-violent) protest campaign as “unwise and untimely”.

I propose, in honor of Dr. Martin Luther King Day, that we use our time creatively. Continue reading

How To Make Your First Business Book Wildly Successful

How To Make Your First Business Book Wildly Successful 01 12 2014Advisors, experts—professionals of all stripes—debate (sometimes for years) whether to devote the time and emotional energy to write their first book.

So let’s just cut to the chase.

If you can answer yes to BOTH these questions, you’ve got something worth investing in: Continue reading

Productive Paranoia

Productive Paranoia 01 05 2015I’m not much for New Year’s resolutions.

They feel too soft. Squishy.

I much prefer the concrete—dates, actions, outcomes (and consequences). Otherwise, it’s just too easy to focus on my clients’ business while forgetting to forge my own.

Sound familiar?

What if 2015 could be the year that changes everything? The year you go after your dream—your on-line audience, your book, your speaking career, your dream client niche? Continue reading

Three Tactics To Win More Clients in 2015 (Part 3)

Three Tactics To More Clients In 2015 (Part 1) 12 15 2014Today we’re talking about the third ticket to building the audience and revenue you need to make 2015 your break-through year. If you’re just joining, you can catch up here on Part 1: Refresh Your Website and Part 2: Make Media Work For You.

Tactic #3: Build Your Digital List.

You might think this isn’t all that important, especially if you’re getting plenty of leads by referral and have a decent close rate.

You would be wrong. Continue reading

Three Tactics To Win More Clients in 2015 (Part 2)

Three Tactics To More Clients In 2015 (Part 1) 12 15 2014Last week, I gave you some tips to make sure that your “billboard”—AKA your website—is not only current, but compelling and, well, YOU.

Once you’ve got your message firmly in place for all to see, you are ready to build out your platform—and make some magic—with Tactic #2: Make media work for you.

Here’s the thing about media: it’s a little like dating. If you attach yourself too much to a specific outcome, you will be disappointed. Continue reading