Photo Credit: The Pet Collective
Does reading your bio make you feel confident, happy, excited to be you? (Can I have a “yeah, baby”?)
Or does it make you cringe, frustrated that it doesn’t really capture you—your savvy, your style, your contribution to the planet. It’s got no sizzle…
Can we talk makeover?
Sure, you can hire yourself a bio writer (there are clear advantages to getting a fresh perspective), but maybe you want to take a stab at it yourself first. To get clear on EXACTLY what will sear you into the collective memory of your sweet-spot audience. Continue reading
I used to spend summer weekends in a small Michigan town about 70 miles outside of Chicago. There wasn’t enough local or seasonal demand to keep certain kinds of shops in business, so you’d buy your landscaping supplies, do your laundry, rent videos and buy chocolates (seriously) all in the same store. The kitsch was part of its charm.
But the world has changed. Continue reading
It’s a tricky thing being your own evangelist.
Crowing to the rooftops is not such a stretch when you’re selling your snazzy new product or the team of awesome people behind you.
Bragging on someone—or something—you’re excited about comes effortlessly.
Where it gets sticky is when you need to sell YOU. Continue reading
I still remember the best (unsolicited) testimonial I ever got. The CEO was positively giddy with relief after my team and I had pulled her out of a bet-the-business problem that had consumed us all for months. She turned to me and said “If I ever go into battle again, I want you right next to me.”
I wrote that down and carried it around with me for years, pulling it out whenever my confidence needed a little bolstering.
See, here’s the thing: testimonials aren’t just a come-hither promise to hawk your services. Continue reading
When I was looking for a job years ago, a friend gave me this advice: “Your goal is to get the job. Then you can decide whether you want it or not.”
That never quite felt right to me—why should I try to convince someone to hire me when I was certain I didn’t want the job? Especially when I genuinely liked and respected the team doing the interviewing. It felt like a con job and I just couldn’t do it.
Turns out that inability to fake it came in handy when I started my first company. And my second. And my third. Continue reading
You’ve got a plan, a vision even.
It might be bold—say hitting the New York Times bestseller list.
Or finally breaking six or seven figures in your business.
Or maybe you’ve got more modest aspirations—like getting your first client in your new gig.
But it ain’t happening. Continue reading