Last year, I plunked down $2,000 for a digital course. I didn’t spend months agonizing over the price point, wringing my hands wondering if it would work for me. I read the expert’s materials, watched his videos, tried his free advice (it worked beautifully), and signed on the dotted line.
My reasoning: If the “free” client experience was that good, imagine what was behind the pay wall?
Best $2,000 I ever spent. Continue reading
“You can’t use up creativity. The more you use, the more you have.” Maya Angelou
Creativity: the renewable and potentially exponential energy source within us all that allows you to transcend the traditional and explore the uncharted.
How you choose to express yours sets you apart from everyone else in your space.
So keeping your creativity stoked matters. Continue reading
Ellen DeGeneres. Daniel Pink. Marianne Williamson. Steven Pressfield. Alexa von Tobel.
What do they have in common?
They do what they do for love.
Don’t get me wrong—they didn’t blindly stumble into success. They are talented and skilled, working with immense discipline and consistency.
But their drive—why they do what they do—comes from love. Continue reading
A year after I started my first company, I got a big lesson in using media. I’d hired a publicist to help us build our authority as experts and—ultimately—bring us new clients. When she asked for my dream goal, I blurted “the cover of the Wall St Journal” since that was the biggest “get” I could imagine.
Suppressing a laugh, she explained that would be the ultimate stretch goal and I should adjust my sights. Not two months later, there we were, featured in a cover story about small firms making big waves.
The only problem? Being profiled in The Wall St Journal was more about stroking my ego than being the perfect perch to pitch clients. Continue reading
“We must use time creatively, in the knowledge that the time is always ripe to do right” -Dr. Martin Luther King, Jr.
Dr. King wrote these words in 1963 from the Birmingham jail in a letter to his fellow clergyman. They had publicly called out his (non-violent) protest campaign as “unwise and untimely”.
I propose, in honor of Dr. Martin Luther King Day, that we use our time creatively. Continue reading
Advisors, experts—professionals of all stripes—debate (sometimes for years) whether to devote the time and emotional energy to write their first book.
So let’s just cut to the chase.
If you can answer yes to BOTH these questions, you’ve got something worth investing in: Continue reading
I’m not much for New Year’s resolutions.
They feel too soft. Squishy.
I much prefer the concrete—dates, actions, outcomes (and consequences). Otherwise, it’s just too easy to focus on my clients’ business while forgetting to forge my own.
What if 2015 could be the year that changes everything? The year you go after your dream—your on-line audience, your book, your speaking career, your dream client niche? Continue reading
Today we’re talking about the third ticket to building the audience and revenue you need to make 2015 your break-through year. If you’re just joining, you can catch up here on Part 1: Refresh Your Website and Part 2: Make Media Work For You.
Tactic #3: Build Your Digital List.
You might think this isn’t all that important, especially if you’re getting plenty of leads by referral and have a decent close rate.
You would be wrong. Continue reading