Three Tactics To Win More Clients in 2015 (Part 2)

Three Tactics To More Clients In 2015 (Part 1) 12 15 2014Last week, I gave you some tips to make sure that your “billboard”—AKA your website—is not only current, but compelling and, well, YOU.

Once you’ve got your message firmly in place for all to see, you are ready to build out your platform—and make some magic—with Tactic #2: Make media work for you.

Here’s the thing about media: it’s a little like dating. If you attach yourself too much to a specific outcome, you will be disappointed. Continue reading

Three Tactics To Win More Clients in 2015 (Part 1)

Three Tactics To More Clients In 2015 (Part 1) 12 15 2014If you are itching to spend some time with what’s left of the year to make some major inroads into building your client base, this three-part series will be right up your alley.

Because…

You want to build not only revenue right now, but create a vibrant pipeline of future clients.

You want to be more visible so you can spend less time selling and more time doing.

You aren’t looking for get-rich-quick schemes, but are committed to the reliable consistency that is the mark of a true professional. Continue reading

How To Sell Like You’re Building A Tribe

How To Sell Like You’re Building A Tribe 12 08 2014Meet Ed Etheridge.

A staple at the local Farmers’ Market, Ed is my go-to guy for fruit. Every Thursday like clockwork, I check in with him to taste what’s new, hear his stories about organic farming and buy my week’s supply.

Ed’s joy is introducing as many people as possible to his family’s work of art and abiding passion—organic fruit.

What is that if not tribe-building?

The beauty of how Ed sells is that you can use the same elements to build your tribe, whether you’re pitching advice, books or products. On-line or off-line. The key is in the experience you offer your audience. Continue reading

Should You REALLY Write That Book?

Should You REALLY Write That Book? 12 01 2014I can’t even count how many times I’ve been approached by would-be authors with a book idea, looking for feedback on how it could build their brand.

We’re talking about “experts”: the consultant, researcher, niche-master. (Note: this advice is NOT for would-be novelists or memoir writers.)

Your driving reason for writing a book is not to tell your story or explore your creative muse (although you’ll need to do both), but to drive your business.

The question you struggle with is this: should you dedicate hundreds of hours of your time researching, writing, editing—and let’s not forget marketing—your book? Is it the right investment for you? Continue reading

Lighting The Flame

Lighting The Flame 11 24 2014“At times our own light goes out and is rekindled by a spark from another person. Each of us has cause to think with deep gratitude of those who have lighted the flame within us” Albert Schweitzer

Think about that, this Thanksgiving week.

About all the times that your light went out—work evaporating, the loss of a dear one, addiction, a creative wasteland, illness.

Remember how you came out of it?

Chances are, someone—maybe even a relative stranger—saw something in you that you were unable to recognize right then. Continue reading

How Not To Suck At Social Media

How Not To Suck At Social Media 11 17 2014Let’s just be clear, right up front.

Building your audience—especially your social audience—means power. Power to spread your ideas, power to serve more people and yes, power to build your earnings.

Can we agree this power is good?

Then not sucking at social media matters. It’s worth a little time and effort to do it right. Continue reading

Will You Be Unforgettable in 2015?

White_SpaceBefore you know it, 2015 will be here. Are you ready to take your market by storm?

If yes—awesome! I can’t wait to cheer you on.

But if you’ve been struggling with building your on-line platform and business, this offer may be for you. This Fall, for the first time ever, I’m offering a full on-line platform assessment.

I’ll review your website and blog, all your social media, your email marketing and your website analytics—how well do they reflect your brand, build trust and fuel growth? Continue reading

A Rallying Cry To Stir Up Your Tribe

A Rallying Cry To Stir Up Your Tribe 11 10 2014A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea.” Seth Godin

Building your tribe is a critical part of success in the modern age.

The best tribes reject the status quo—they crave something more. By engaging their minds AND their hearts, you can win them over to become apostles for your ideas and, well, you.

So how do you stir them up? Continue reading

Dealing With A Negotiator

What’s a Negotiator? SO glad you asked. It’s that client who always wants a deal–it’s as though bargaining is in their DNA.

So unless you want to put yourself permanently “on sale”, you have to nip their negotiation attempts right up front. Here’s how. Continue reading

Five High-Maintenance Clients To Avoid

Five High-Maintenance Clients To Avoid 11 04 2014Ah, clients—we need them, we crave them. Consultants, coaches, advisors and freelancers mostly live in attraction mode, constantly building a vibrant roster of sweet-spot clients.

But not every client is a good client. So while you’re courting new relationships, beware of five types of clients almost never worth the trouble.

The Negotiator. The Negotiator gets a thrill every time they get a deal. They ask ”is this your lowest price?” or “I know you said this will cost $20,000, but I’m only prepared to spend $15,000—when can we start?” Negotiating prices makes sense for hotels, but since when are you a commodity? Sure, there may be times it makes sense to make a deal—you have idle staff or it’s a project you’ve been itching to do—but the classic Negotiator will ALWAYS want a deal. So unless you are ready to put yourself permanently on sale, keep a wide berth from these clients. Continue reading